Thursday, 17 October 2013

The Knitting & Stitching Show 2013, Alexandra Palace

I wanted to create a stunning display to promote my new book "Embroidered Art" and I thought I had succeeded. The problem became apparent after several hours when no one looked to pick up my book, just engaging in the display. At first I could not understand what the problem was, but my neighbouring exhibitors soon twigged on. So I went from this display .............................

........To This
I hid most of my work, and managed to get hold of a table to display the books and arranged them as you would expect to see a display in most book stores. Now every one knew what I was selling.